With the deal, CBS says it will triple its interactive footprint and will become one of the top 10 biggest internet properties. While that all sounds very promising, CBS is acquiring a very troubled business. When they said in 2006 that they wanted to find “the next YouTube” to acquire, no one could have guessed that they meant CNET….
“CNET is a complex company that needs some work because it's a mix of smaller businesses, many acquired, so there are management challenges,” says Larry Kramer, who was president of CBS Digital Media until 2006 and is now senior…
