Everyone has an opinion on todays move by Microsoft to shake things up in the search space with their new Live Search Cashback product that shifts search advertising from cost-per-click (CPC) to cost-per-action (CPA) and give a lot of the revenue back to users.
I dont care how much they % cashback they pay out… the bottom line is in the search results…. how effective are they? Can they be easily gamed by webmasters and SEO experts? Are they biased to sites with whom MS has tie…
