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…AT&T is willing to pay higher than the typical smartphone subsidy of $200 because of its “faith in the iPhone’s ability to attract new subs and increase ARPU [average revenue per user].” ….. AT&T is paying Apple an additional $100 for each subscriber it signs up in the Apple Store.
Reiner says AT&T is willing to pay higher than the typical smartphone subsidy of $200 because of its "faith in the iPhone's ability to attract new subs and increase ARPU [average revenue per user]." He also says…










