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  • May
  • 19
  • 2008

Shops are tracking their customers via mobile phone - Times Online

Customers in shopping centres are having their every move tracked by a new type of surveillance that listens in on the whisperings of their mobile phones.
The technology can tell when people enter a shopping centre, what stores they visit, how long they remain there, and what route they take as they walked around.

Surely this is no different to the technology that makes online tracking possible such as Hitwise? ISPs pass on your data to the likes of Hitwise and build profiles from it as a result. Liberty are correct in saying a personal profile could be…


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