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Imagine if astute political observer and philosopher Niccol? Machiavelli parachuted back into our world to see all the strange new media specimens of Earth twittering away during their idle moments.
How would he react? What would he conclude?
Pete Blackshaw, whose professional background encompasses public policy, interactive marketing, and brand management, is executive vice president of strategic services for Nielsen Online, a combination of Nielsen BuzzMetrics, a firm Pete helped…











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